紙箱包裝盒印刷一般有以下幾種形式:⑴、彩盒:有瓦楞彩盒、無瓦楞彩盒;⑵、普通棕色瓦楞盒:常用的為3層瓦楞盒、5層瓦楞盒,產(chǎn)品包裝好后,要用膠帶封口;⑶、白盒:有瓦楞(3層或5層)白盒、無瓦楞白盒,產(chǎn)品包裝后要用膠帶封口;⑷、展示盒:主要有彩色展示盒,帶PVC蓋的展示盒等;⑸、禮品盒:一般用于首飾、文具等產(chǎn)品的包裝。
Carton box printing generally has the following forms: 1. Color box: corrugated color box, non corrugated color box; (2) ordinary Brown corrugated box: 3-layer corrugated box and 5-layer corrugated box are commonly used. After the products are packaged, they should be sealed with adhesive tape; (3) white box: with corrugated (3 or 5 layers) white box, without corrugated white box, the product should be sealed with adhesive tape after packaging; (4) display box: mainly color display box, display box with PVC cover, etc; (5) gift box: generally used for the packaging of jewelry, stationery and other products.
常用包裝材料有以下幾種:⑴、白紙類:普通白紙、拷貝紙、皺紋紙;⑵、氣泡紙/保利絨/海綿/珍珠棉;⑶、紙盒類:白盒|、棕色盒、彩盒。
Common packaging materials are as follows: 1. White paper: ordinary white paper, copy paper, wrinkled paper; 2. Bubble paper / poly / sponge / pearl cotton; (3) carton: white box, brown box and color box.
雖然對于產(chǎn)品包裝盒而言,更重要的是保護里面的商品,但是現(xiàn)在包裝盒外觀的精美也是淮安包裝廠家必須考慮的。而且還需要考慮包裝材料的成本和經(jīng)濟等要素。所以我們現(xiàn)在選擇包裝盒的原材料要注意幾項:
Although for the product packaging box, the most important thing is to protect the goods inside, but now the beautiful appearance of the packaging box is also Huai'an packaging manufacturers must consider. But also need to consider the cost of packaging materials and economic factors. So we should pay attention to the following items when we choose the raw materials of the packing box:
⑴、平等性:一個產(chǎn)品本身的質(zhì)量要和外包裝相符合,比如你用一個售價幾塊錢的東西拿一個很豪華的包裝盒顯然不是很合適。反之,如果一個幾千塊的高檔首飾你拿一個紙盒來包裝,一樣也不合時宜。
(1) equality: the quality of a product itself should be consistent with the outer packaging. For example, it is obviously not suitable for you to use a luxury box with a price of a few yuan. On the contrary, if you take a carton to package a few thousand pieces of high-end jewelry, it is also out of time.
所以包裝盒材料的選取也要按照包裝物品的等級來區(qū)分為高檔、中檔、低檔。像一些高檔電子產(chǎn)品,由于其本身較高,而且容易損壞,所以為了保證產(chǎn)品的性,在選擇上就需要用性能較為的包裝材料。而首飾、進口商品、化妝品一般都是用于滿足消費者的虛榮心理的,所以也會采用高檔的包裝材料。而中檔的包裝產(chǎn)品,大多考慮的是經(jīng)濟適用性,包裝的材料大致和產(chǎn)品本身相符合。對于一些低檔的產(chǎn)品,往往也是銷售量的,主要還是屬于實惠型,例如電池、牙膏牙刷等。
Therefore, the selection of packaging materials should be divided into high-grade, medium grade and low-grade according to the level of packaging goods. For example, some high-end electronic products, because of their high price and easy to damage, so in order to ensure the safety of products, we need to use more excellent packaging materials in the choice. Jewelry, imported goods, cosmetics are generally used to meet the vanity of consumers, so they will also use high-end packaging materials. Most of the mid-range packaging products consider the economic applicability, and the packaging materials are roughly consistent with the product itself. For some low-end products, they are often the ones with the largest sales volume, and mainly belong to affordable products, such as batteries, toothpaste, toothbrushes, etc.
⑵、適應性:在運輸產(chǎn)品時,我們還需要考慮到包裝材料能夠適應運輸條件,而且特別是一些食品類的產(chǎn)品要特別的留意天氣氣候、路途的長遠和運輸?shù)姆绞降纫蛩?。不同地區(qū)的氣候環(huán)境存在明顯的溫差,也使得廠家在選擇包裝材料時需要慎重。此外像是飛機、火車、輪船、汽車對于包裝材料的要求也不相同,所以廠家必須明白想要選擇什么樣的運輸方式就需要選擇什么樣的包裝材料。
(2) adaptability: when transporting products, we also need to consider that the packaging materials can adapt to the transportation conditions. In particular, for some food products, we should pay special attention to the weather, climate, long-term journey and mode of transportation. There are obvious temperature differences in the climate and environment of different regions, which also makes the manufacturers need to be careful when choosing packaging materials. In addition, the requirements of packaging materials for airplanes, trains, ships and automobiles are also different, so manufacturers must understand what kind of transportation mode they want to choose and what kind of packaging materials they need to choose.
⑶、美學性:因為隨著社會的發(fā)展現(xiàn)在消費者的審美眼光也越來越高了,所以對于印刷包裝產(chǎn)品的外觀要求也提高了,其實要想判斷一件商品包裝是否美,根本不需要找個美術(shù)來鑒定,而是看看它的銷量就知道了。因此包裝盒的美學并不是指藝術(shù)設(shè)計,而是要看你設(shè)計出來的產(chǎn)品包裝是否對消費者胃口,只有了解消費者的目光和心理,才可能做出讓消費者滿意的包裝盒,從而提升產(chǎn)品的銷售量。
(3) Aesthetics: with the development of society, the aesthetic vision of consumers is getting higher and higher, so the appearance requirements of printing and packaging products are also improved. In fact, in order to judge whether a commodity packaging is beautiful, it is not necessary to find an art expert to identify, but to see its sales volume. Therefore, the aesthetics of packaging box does not mean art design, but depends on whether the product packaging you design is right for consumers' appetite. Only by understanding consumers' eyes and psychology, can you make a packaging box that satisfies consumers, so as to improve the sales volume of products.